Denormalize CSR activities to bypass TAPS ban in Vietnam
This study explores the sophisticated strategies employed by the tobacco industry in Vietnam to navigate TAPS bans and enhance their public image through CSR, delving into narrative analysis of CSR-related news, shedding light on framing strategies that influence stakeholder perspectives and offering insights crucial for effective tobacco control policy development.
Assessing Public Sentiment on Tobacco CSR News via Machine Learning
Employing machine learning, this study aims to evaluate public sentiment towards online CSR news of tobacco companies and discern its effects on public perception and behavior.